Imagine that you have just shared your idea of creating a website and write catchy content for it, and everyone bombarded your brain with the terms: “SEO Search engine optimization, SEO analysis, Google ranking, keywords, kwfinder, SEO tools, Etc. While being a virgin to SEO, you find yourself in the middle of a desert.
Well, don’t worry. We got your back.
In this article, 24 insight will explain 10 most crucial SEO optimization tips to ensure that you will find yourself dragged out of a desert and straight into an SEO oasis by the end of this article.
WHAT IS SEO AND HOW DOES IT WORK?
Search engine optimization or SEO is a set of strategies that assist in improving your website’s status or an individual article on Google. That is commonly known by the terms “google ranking” or “SEO ranking.” It helps to increase the quality of content to drive traffic towards it. Here is a basic rule: The more the traffic, the higher is your google ranking.
SEO Analysis The implementation of a whole set of SEO strategies is known by the term “SEO Analysis.” This analysis provides search engine optimization services by ensuring that your content is of high quality, with the least possible errors, and ready for google ranking.
10 ESSENTIAL TIPS FOR SEO OPTIMIZATION
|01||Keyword Analysis and Kwfinder|
|02||Placement of Keywords|
|03||SEO Optimization of Image|
|04||Meta-title and Meta-description|
|07||Creating an SEO Optimized URL.|
|10||Social sharing link via Facebook, Instagram, YouTube etc.|
KEYWORD ANALYSIS AND KWFINDER
The keyword is like a key that opens the lock of SEO ranking.
The most basic definition of a keyword is that it is a collection of meaningful words that people type in the search bar, and SEO professionals use those words in their articles to facilitate readers.
Keywords are of two basic types that we will be discussing throughout the article.
|Primary Keywords||Main keyword, aka Focus keyword. |
Only ONE in number.
Most important in SEO ranking.
|Secondary Keywords||All keywords other than primary. |
More than one in number.
Equally crucial for SEO optimization.
Now the question is, how to find these Keywords?
For this purpose, we use SEO tools, also known by the term “kwfinder” tools. These tools can either be free or paid. Here is the list of a few of these:
|Google Keyword Planner||Effective|
Tells volume and competition.
|Keywordtool.io||Used for Long tail keywords.|
Not much is effective than Google Keyword Planner.
|Ubersuggest (Neilpatel.com)||Very effective.|
Shows related Keywords and suggestions.
Shows volume and competition.
|LSI Graph||More specific. |
Shows volume and competition.
Shows related search.
|The Hoth||Collection of many SEO tools.|
Can search many keywords in one go.
Simply Google, one of these tools, sign up if it asks you to, and start your research. For better SEO ranking, search in one or two tools and merge your results. Keep in mind these tips while selecting a keyword:
|1. Keyword should be specific and relevant.|
2. The volume should be large. The volume of a keyword means how many people are typing this word into their search bar. Higher the volume of a keyword, the more relevant it is, and more are its chances of higher google ranking.
3. Competition should be either medium or low. A keyword with medium-lower competition is easier to get a higher google ranking.
For example, I have researched “SEO Search engine optimization.” And Google keyword planner has generated the following result:
As you can see, the first column shows a list of relevant keywords, the second column shows search volume, and the third column shows competition. The competition here is all low. In a mixture of high, low, and medium competitive keywords, prefer low-medium ranged keywords with a higher volume to get a good google ranking.
Keyword placement is an essential strategy in SEO optimization of your content. Once you have generated the keywords via kwfinder tools, now is the time to use those keywords correctly. Here are the tips to get keyword placement right:
|1. Primary keyword should appear in the beginning of your main title.|
2. Your title should preferably be a combination of primary and secondary keywords. But if it does not come naturally, do not push it.
3. First and last paragraphs are the most important ones to grab user’s plus Google’s attention. It is worthy of using keywords in these places.
4. The order of keywords must be considered. As the order changes, search volume also changes, and so the Google ranking
Pro Tip: Try not to use too many keywords in your content. As per research, the keyword density should be around 2-3% per 100 words. If you cross this limit, you’ll probably find yourself in the middle of keyword stuffing. That does not have a good impression on Google and as well as user, and can ultimately lead to a lower Google ranking.
Trust me when I say: “Do not write for Google rather write for your customer.”
While writing, you must have the audience in your mind. Analyze and research what sort of audience do you have and what sort of language do they understand.
Your level of writing should always be fundamental that the person’s virgin to the topic can also understand what you are trying to say.
Despite the vocabulary, your layout, images used, font size, headings, and format should also be apparent, readable, and user friendly. Together, all these factors assist in driving traffic to your content leading to an improved google ranking.
Pro Tip: NEVER compromise the quality of your content. Remember that users visit the website again and again only if they receive good quality content.
SEO OPTIMIZATION OF IMAGE
That is the most critical strategy for SEO ranking. It is preferred to add at least one relevant image in the content. Google also ranks images, so proper optimization of the image is also necessary. Here are four basic tags you can use for this purpose:
|Image title tag||Rename your image with a relevant name. |
Prefer to use a keyword in the name.
|Image caption tag||Present at the top right corner. |
Add some relevant information for user.
|Image Alt tag||Relevant information about image written for Google. |
Can never be compromised.
Must be a combination of primary and secondary keywords.
Appears in the form of code that is read by Google for better SEO ranking.
|Image description tag||Appears below image Alt tag. Describe your image with relevant description.|
META-TITLE AND META-DESCRIPTION
META TITLE and META DESCRIPTION are written explicitly for Search Engines for SEO ranking. You need to add good metatags to drive traffic towards your website.
|META TITLE||META DESCRIPTION|
|Meta-title is the actual highlighted title that appears on Google.||It is two lined description under meta-title.|
|Length should be up to 60-68 characters. [neither less nor more]||Length should be from 157-168 characters.|
|Should MUST contain primary keyword.||Primary keyword must be used at least once or twice.|
|Should also contain 2-3 secondary keywords.||Do not use keywords where not necessary.|
In the screenshot below, the Blue highlighted text is Meta-title, while a two-lined description under it is Meta-description. Notice that these contain Keywords like Covid-19 Vaccine to get a higher google ranking.
READ MORE: Application of technology in everyday life
Adding relevant links to your content facilitates users and also a good strategy for SEO optimization of your content.
The screenshot below depicts an internal link as the highlighted text.
Here are the tips while adding links for improving the SEO ranking:
|It connects one article with another relevant article of the same website. |
It appears as an anchored text [highlighted text] on your article.
It enables you to get more than one views from a single viewer.
Google monitors this mobility of views for SEO ranking.
It should be relevant to facilitate users.
A good internal link is the one that contain keywords.
Do not use too much links unless absolute necessary.
|It connects one article with another relevant article of the different website.|
The sole purpose is to provide users with best content.
However, it is preferred not to use outbound link as it will drive traffic away to another website.
Set the link to open a new tab.
Pro Tip: Do not add broken links in your content. It breaks the trust of users and as well as affects your website’s reputation for SEO ranking.
SEO OPTIMIZED URL (UNIQUE RESOURCE LOCATOR)
If you think of finalizing any URL present in your mind, you probably need to think again. Well, it will still be a URL but may not be apt for google ranking.
Here are some essential points to consider while creating a URL:
- URL should not be very long. The maximum characters you can add are 7-8 approx.
- URL must contain your primary keyword for improved SEO ranking.
- URL may also have secondary keywords but it is not necessary. If the usage of secondary keywords makes the length longer, do not use them.
- Add minimum stop words in URL. For example: is, an, are, below, words etc.
- Using underscore “_” does not caste a good impression. Avoid using it in your URL.
In the screenshot below, the website’s URL clearly depicts that this is related to health and fitness.
USER FRIENDLY LAYOUT
The layout of your website is the first visual thing noticed by the public. It must be catchy and user friendly. Make sure everything should be just a click away for users.
Here are some tips to make an attractive layout:
- Categorize your website. In the top most bar, add different niches to facilitate readers of various interests.
- Create an online “Help, or Support” option. So that users can ask their queries. Reply them at the spot!
- Keep your contact information available on the front page.
- Select a catchy theme, and organize your content.
- Try to avoid so many push notifications that annoy users.
Keep this essential point in mind, and a more user-friendly layout drives more traffic towards it. It decreases the bounce rate, increases the time spent by a reader, and proves to be an essential element for SEO ranking.
SOCIAL SHARING LINKS:
One way to enhance the circle of your audience is to add social media sharing links. It will enable users to share your content on social media platforms.
More the traffic, the higher the SEO ranking.
Keep this in mind that people want to read original content and not a duplicate one. If you are copying content, Google will receive negative signals from you, and you will be considered unfit for google ranking. To avoid plagiarism, you need to:
Thoroughly research the topic from authentic and reliable resources.
Grab the concept and write it in your own words.
If you want to use someone’s data, please make sure to give them copyright credits.
Simple rule: Be original, be you!
Page age means how old your page is. It refers to the SEO optimization strategy where you keep updating your page with relevant information for users to read a freshly updated content and, of course, for an improved SEO ranking.
That drives traffic to your content, and naturally, users spend more time on an updated website rather than an old one.
Remember the rule, the more the traffic, the higher is the google ranking.
Pro Tip: Keep one fundamental thing in mind that Google needs some time to index your website. Prefer not to update your content too soon unless there is an absolute emergency. Let Google take her time, crawl through all your pages, search for keywords, and finally give them a place on google ranking. After your content has been authorized as old content, you can update to add a breath of freshness to it.
Now that you have learned 10 essential tips for SEO optimization, you can start SEO analysis on your right now to get your content a higher google ranking and practice all the SEO tools, kwfinder tools that we have explained above. Good Luck!
BY: SABA SARFRAZ KHAN
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